SEO & Digital Strategy Consultant with extensive commercial experience and a passion for data. For the past 15+ years I’ve recorded successes working directly with a wide and varied portfolio of clients from global enterprises to SMEs within a diverse range of competitive industries.
Search marketing is a highly dynamic environment, where algorithm updates, new platforms, shifts in user behaviour require constant evolution of processes, tactics and the use of data. I ensure my clients are at the forefront of such developments to ensure the effective delivery of performance growth.
Knowledge and skills
- SEO mentorship and training
- Onsite and off-site SEO audits / insight
- Competitor and market analysis research
- Keyword research
- Technical strategy
- Performance optimisation
- On-page content creation
- Rich media asset creation / optimisation
- Migration consultancy and support
- Link profile analysis
- Disavow file preparation / submission
- Link earning utilising most appropriate techniques to avoid risk and potential penalty
- Installation of site tracking solutions (Google Analytics, Google Tag Manager)
- Organic performance analysis / reporting (Google Data Studio)
Experience
Senior SEO Manager – Baird Group (Feb 2022 – Current)
Search Innovations Manager – twentysix (November 2019 – Feb 2022)
Technical SEO Manager – twentysix (October 2013 – November 2019)
SEO Analyst / Senior SEO Analyst – twentysix (June 2010 – October 2013)
Internet Marketing Consultant – Attercopia (January 2009 – June 2010)
Web Developer / e-Commerce Executive – Straight plc / Evengreener (August 2007 – December 2008)
Assistant Web Editor – The University of Huddersfield (June 2004 – Sptember 2007)