About

Search marketing specialist with extensive commercial experience and a passion for data. For the past 10+ years I’ve recorded successes working directly with a wide and varied portfolio of clients from global enterprises to SMEs within a diverse range of competitive industries.

I currently hold the position of Search Innovation Manager at Leeds based digital marketing agency twentysix. Search marketing is a highly dynamic environment, where algorithm updates, new platforms, shifts in user behaviour require constant evolution of processes, tactics and the use of data. My role focuses on placing twentysix at the forefront of such developments to ensure the effective delivery of performance growth for clients.

Knowledge and skills

  • SEO mentorship and training
  • Onsite and off-site SEO audits / insight
  • Competitor and market analysis research
  • Keyword research
  • Technical strategy
  • Performance optimisation
  • On-page content creation
  • Rich media asset creation / optimisation
  • Migration consultancy and support
  • Link profile analysis
  • Disavow file preparation / submission
  • Link earning utilising most appropriate techniques to avoid risk and potential penalty
  • Installation of site tracking solutions (Google Analytics, Google Tag Manager)
  • Organic performance analysis / reporting (Google Data Studio)

Experience

Search Innovations Manager – twentysix (November 2019 – Present)

Technical SEO Manager – twentysix (October 2013 – November 2019)

SEO Analyst / Senior SEO Analyst – twentysix (June 2010 – October 2013)

Internet Marketing Consultant – Attercopia (January 2009 – June 2010)

Web Developer / e-Commerce Executive – Straight plc / Evengreener (August 2007 – December 2008)

Assistant Web Editor – The University of Huddersfield (June 2004 – Sptember 2007)