The mapping of 301 redirects is an essential albeit often time-consuming SEO task. If you fail to compile and deploy a comprehensive redirect map during a site migration, then the results can be nothing short of catastrophic from an organic traffic / visibility perspective.
Working with large enterprise clients, it’s not uncommon for such websites to features tens of thousands of pages. Such page counts can often be further inflated if an organisation operates internationally across numerous territories and provides content in multiple languages.
In this post I’m going to detail how using Microsoft’s Fuzzy Lookup add-in for Excel could save you significant time (and your sanity) when compiling large redirect maps.