SEO Forecasting…The Holy Grail

SEO Forecasting…The Holy Grail

I’m going to be completely upfront; this post isn’t going to provide you with a 100% guaranteed method for estimating your organic gains. So why continue reading? What this post is going to do is arm you with the knowledge as to why SEO forecasting is inherently difficult and the potential hurdles which await you. This knowledge will enable you to better navigate such difficulties and detail respective caveats to include alongside your forecast.

How to Start Ranking in China with Baidu

How to Start Ranking in China with Baidu

Baidu is the most popular search engine in China. As of 2015, Baidu held 79% of the search engine market share in China. The other two major search engines in the market are Haosou formally known as 360 and Sogou.

For any B2B company with a Chinese website, optimising for Baidu is a necessity. While it’s important to keep Haosou and Sogou in mind as well, both are very new search engines that have only recently emerged in the Chinese market.