Chris Mann

SEO Specialist, Data Analyst, Web Developer

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Add Date Controlled Commentary to Google Data Studio Reports

Add Date Controlled Commentary to Google Data Studio Reports

Posted on February 8, 2021February 8, 2021Analytics

Following the switch to Google Data Studio, one of the most common requests from clients I receive is how to view historic report commentary. A key benefit Google Data Studio offers over traditional offline spreadsheet reporting is the elimination of manual data input.

Estimate Brand Vs. Non Brand Organic Traffic in Google Data Studio

Estimate Brand Vs. Non Brand Organic Traffic in Google Data Studio

Posted on January 28, 2021February 1, 2021Analytics

Gaining an insight into the keywords which deliver organic visitors to a website is key to understanding current performance and helping to determine future strategic actions. Furthermore the breakdown between the proportion of branded and non-branded keywords which delivered traffic to a website is a key performance indicator.

Convert NULL Values To Zero with NARY_MAX in Google Data Studio

Convert NULL Values To Zero with NARY_MAX in Google Data Studio

Posted on January 25, 2021January 25, 2021Analytics

In this post I’m going to introduce the extremely useful but rarely referenced NARY_MAX function. This function within Google Data Studio was first introduced to me by…

How to Display YoY Data in Google Data Studio

How to Display YoY Data in Google Data Studio

Posted on April 16, 2020June 1, 2020Analytics

In order to effectively analyse current performance it is key make direct comparisons with historical trends, ideally over matching time periods for example year over year (YoY).…

Web Performance Glossary

Web Performance Glossary

Posted on July 8, 2019July 6, 2020Performance

Web performance, specifically site speed is critical to the success of a website. A slow website not only reduces usability, but increasingly impacts traffic delivery. From an…

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