Web performance, specifically site speed is critical to the success of a website. A slow website not only reduces usability, but increasingly impacts traffic delivery. From an organic perspective, following the Google “Speed Update” announced in July 2018, site speed is now a confirmed ranking factor. From a PPC perspective, page speed continues to form part of the Google Ads Quality Score.
In order to optimise web performance it is crucial to understand the many abbreviations, definitions and tools available to help achieve this increasingly complex task.