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Analytics

Estimate Month End Run Rate Results in Google Data Studio

Estimate Month End Run Rate Results in Google Data Studio

Posted on August 2, 2021August 5, 2021Analytics

A run rate is utilised to estimate future performance based on current / historic data. It is key to note that to remain accurate a run rate assumes current conditions will continue with no significant fluctuations.

Add Date Controlled Commentary to Google Data Studio Reports

Add Date Controlled Commentary to Google Data Studio Reports

Posted on February 8, 2021February 8, 2021Analytics

Following the switch to Google Data Studio, one of the most common requests from clients I receive is how to view historic report commentary. A key benefit Google Data Studio offers over traditional offline spreadsheet reporting is the elimination of manual data input.

Estimate Brand Vs. Non Brand Organic Traffic in Google Data Studio

Estimate Brand Vs. Non Brand Organic Traffic in Google Data Studio

Posted on January 28, 2021August 2, 2021Analytics

Gaining an insight into the keywords which deliver organic visitors to a website is key to understanding current performance and helping to determine future strategic actions. Furthermore the breakdown between the proportion of branded and non-branded keywords which delivered traffic to a website is a key performance indicator.

Convert NULL Values To Zero with NARY_MAX in Google Data Studio

Convert NULL Values To Zero with NARY_MAX in Google Data Studio

Posted on January 25, 2021August 2, 2021Analytics

In this post I’m going to introduce the extremely useful but rarely referenced NARY_MAX function. This function within Google Data Studio was first introduced to me by…

How to Display YoY Data in Google Data Studio

How to Display YoY Data in Google Data Studio

Posted on April 16, 2020August 5, 2021Analytics

In order to effectively analyse current performance it is key make direct comparisons with historical trends, ideally over matching time periods for example year over year (YoY).…

SEO Forecasting…The Holy Grail

SEO Forecasting…The Holy Grail

Posted on June 30, 2019June 1, 2020Analytics

I’m going to be completely upfront; this post isn’t going to provide you with a 100% guaranteed method for estimating your organic gains. So why continue reading?…

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Recent Comments

  • fariba on Estimate Brand Vs. Non Brand Organic Traffic in Google Data Studio: “thank you for this great content.” Jan 6, 15:47
  • Chris Mann on How to Display YoY Data in Google Data Studio: “Hi, this sounds a really interesting analysis, not one I have personally built out to date. What you describe should…” Dec 8, 11:35
  • Chris Mann on How to Display YoY Data in Google Data Studio: “Hi, I don’t think the issue you are experiencing is related to the ‘Record Count’ metric. The method in this…” Dec 8, 11:17
  • Daniel Barrett on How to Display YoY Data in Google Data Studio: “Hi Chris I just can’t get mine to work like that! I have a Date of Incident field formatted as…” Dec 7, 15:08
  • Stan on How to Display YoY Data in Google Data Studio: “Hi, this is very helpful! Currently I’m trying to make an analysis based on hour to hour comparison but I’m…” Dec 6, 10:43

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