Technical Posts

SEO Indexation Control Fundamentals

SEO Indexation Control Fundamentals

Earlier this week Google announced effective from 1st September, it will no longer observe unsupported and unpublished rules in robots.txt files. One notable example of this is advisory that Google will no longer support inclusion of the noindex directive within a robots.txt file. Google advised the decision to discontinue support of such unsupported and unpublished rules was to maintain a “healthy ecosystem” and prepare for potential future open source releases ahead of the open-sourcing of Google’s production robots.txt parser.

In this post I’m going to explore alternative more optimal indexation control methods and more crucially which methods are best suited to specific scenarios.

Faster Redirect Mapping with Excel Fuzzy Lookups

Faster Redirect Mapping with Excel Fuzzy Lookups

The mapping of 301 redirects is an essential albeit often time-consuming SEO task. If you fail to compile and deploy a comprehensive redirect map during a site migration, then the results can be nothing short of catastrophic from an organic traffic / visibility perspective.

Working with large enterprise clients, it’s not uncommon for such websites to features tens of thousands of pages. Such page counts can often be further inflated if an organisation operates internationally across numerous territories and provides content in multiple languages.

In this post I’m going to detail how using Microsoft’s Fuzzy Lookup add-in for Excel could save you significant time (and your sanity) when compiling large redirect maps.